Cupid isn’t here yet, but 1 in 3 consumers are so loved-up they start their Valentine’s Day shopping in January.
Last year, people began searching for romantic gift ideas as early as January 7th. So, let’s get in the mood for love.
Our friends at Google have offered some useful insights to help you generate creative Valentine’s Day marketing campaigns that will supporth the ongoing growth of your business this Valentine’s day.
Here’s what they recommend…
Bid on “gift ideas” terms in mid-January: This will ensure that your brand is in front of shoppers as they’re researching.
Invest in weekend mobile coverage: Switch to purchase messaging by February 8th to target last-minute buyers.
Step up your budgets: After February 8th, set your budgets to at least 5x what you were spending and start checking your budget twice a day.
Boost your mobile bids: Put more money behind mobile to keep above the fold and remember to check your mobile position each day. Increase your mobile spend by at least 20% at weekends.
Look for business opportunities:
- Jewellery searches are up 42% on last year across categories
- 24% of shoppers are planning to buy their loved one something sparkly for Valentine’s Day
- Gifts saw a 27% leap
- Flowers jumped by 18%
If you need help implementing this into your Valentine’s Day marketing strategy, feel free to get in touch!