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Is Facebook still good for business?

Yes, is the short answer.

Whilst you may have felt a drop in engagement over the past year (it’s the same for everyone), the algorithm isn’t mystical or unworkable. – you just need to ensure your page looks good from a functional point of view and the content is appealing to your target audience or customer.

Increasingly social media channels are coming up in search engine results, so it’s critical that if you’ve set up channels for your business that you commit to keeping them updated, otherwise you could be losing leads.

Whilst Facebook can feel like an uphill battle at times for organic reach for primarily B2B business, it mustn’t be underestimated as there are over 2 billion active users on the platform and these people include the very business owners you’re aiming to target.  

The reduction in reach isn’t an accident, it’s a Facebook strategy and is becoming increasingly a “pay to play” arena, but you could find that if you have a niche service or product, a small amount of budget can go a long way if it is putting your content right under the noses of your ideal customer.

Our five top tips to get your business page looking its best

  • Get your page verified

    • this places a grey tick on your site so customers know they are interacting with your official page
  • Use a template that’s appropriate for your business

    • the Services template has additional tabs to make it easier for your customers to engage with your business
  • Ensure your About page and contact details are up-to-date

    • and detail clearly who you are and what you do
  • Make the most of the page branding opportunities

    • add a header image or video, if you have a logo, use it
  • Add a Call To Action (CTA) button

    • it can link to a variety of options including call, email, learn more or watch video

To sum up

  1. Don’t rule out Facebook for your business, the sheer volume of active users makes it worthwhile and the fact they own Instagram makes it simpler for cross-promotion;
  2. Get your page looking its best with accurate, up-to-date information – make that first impression count; and
  3. Share the kind of content that’s going to resonate with your ideal customer.

We can help you develop a social or digital marketing strategy that will ensure you are sharing your content right where it needs to be, rather than a scattergun approach and hoping for the best.  

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