Keeping your Google My Business listing up to date is essential. Why? Because it helps with local SEO and if customers are Googling you whilst on the move, then they are highly likely ready to buy.
So what they find when they search for “hotels near me” or ” bike repairs near me” your listing better be accurate – or they’ll be visiting your competitors’ businesses instead.
The listing is entirely FREE, the only limitation is that you need to have some face-to-face interaction with your customers, you can’t be a solely online business.
If you are confused about how this is different to other Google listings, it used to be called Google Local or Google Places – basically this is your business listing on Google Maps and Google Search.