Case study: How we delivered a simple, yet customer-focused, website for a product development manufacturer

About Axiom Product Development

Axiom develop tooling and moulds used to manufacture components for such industries as automotive and aerospace.  The businesses they work with are typically fast-paced, innovative and design-led.

What prompted Axiom to work with Pallant Digital on their new website?

We have been trusted partners for many years in helping advanced manufacturing companies achieve successful growth, and we had previously worked with Michael Last (Axiom Non-Exec Director) when he was CEO of Formaplex. So Michael knew that we had the digital marketing experience and skills to deliver what Axiom needed.

This is an entirely new website so they didn’t have some of the pain points that often prompt a website refresh, however, what they were clear on was that the site needed to simply and visually convey their experience in the machine engineering sector and allow new customers to get in touch promptly.  

What did Pallant Digital deliver?

• A modern, mobile-friendly website that is simple and intuitive to use
• The ability to showcase the skilled, hand-picked, team and their manufacturing capabilities
• A visually impactive with original and on-site photography
• The ability to self-manage basic content updates – including a news section
• A fast and secure website

What did Axiom think about their new website?

The management team are delighted with the new Axiom website. It successfully projects the aims and ambitions of our dynamic new business and creates an impressive first website from which we will continue to work with Pallant to grow the content to form a highly-effective lead generation asset for the business.

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