How important is good photography for your website?

One of the most used services of our online marketing offering is photography – and it can prove to be highly efficient in terms of a return on investment. Why? Well …

Getting great photography for your website pays dividends as it can then be repurposed for print materials, social media, email marketing and internal communications. How’s about that for great value!

Have a look at the photography and imagery you are using now on your website and marketing materials, what do you see?

  • Staff that no longer work with the company
  • Old branding
  • Discontinued products
  • Blurry or low-resolution photos

You’re not alone, but it doesn’t need to be that way and you’ll reap the rewards if you recognise how valuable professional photography can be for your business.

According to analysis by SearchMetrics, web pages with more images rank better than those without.  In fact, the top performing web pages have on average 7 images.

Additionally, if this imagery is unique and original ie not stock, Google will love it even more.  Now isn’t that what you want and need from your website?

Almost 80% of your site visitors will scan your web pages for clues as to why they should work with or buy from you – page content with imagery (or video) are far more engaging and, as the saying goes, a picture tells a thousand words.

How can you use professional photography to tell your story?

  • Showcase your products
  • Capture your team at their best
  • Open up your place of business to the world – production line/office

Our photography isn’t just limited to static imagery, we can also do an interactive 360° photo of your business premises.  We’ve used this to great effect recently for a boutique bridalwear business and a luxury kitchen designer. A 360° photo helps a potential customer get to know more about your products or services before they hit that button to make an appointment.

Book a call with our professional photographer and see how we can inspire your customers with amazing photography.

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