A common mystery that surrounds shopping online is why do people add things to the basket and then not buy them? Maybe they’ve gone off elsewhere to search for a better price, or maybe they simply don’t have their bank card on them. Whatever the reason the question we get asked a lot is
“how do I get them back?”
The most effective way to do this is to use retargeting. This is the ‘advertising term’ for the process that shows people the products they have added to the basket outside of your website, and it’s most commonly a small ad or an email.