5 ways to tell if your website is costing you money, not making you money

Is there something on your website that just isn’t working? Well guess what, if you’ve noticed, then so have your customers. This is costing you reputation.

• No one waits for websites to load, no matter how good you think your website is.  If it takes more than 3 seconds to load, then your website is costing you customers, as they will be off to your competitors’ site quick as a flash.

• And we don’t mean does it load on a mobile phone with tiny text, that you have to zoom in and out to use. That is NOT working on mobile. It should be easy to read, navigate and need NO zooming. If it doesn’t work on mobile then it’s costing you, customers.

• If not then how old is the content on your website? It needs to be up to date. For example, if the last time you wrote a blog was a few years ago, then customers might assume you’ve gone out of business. So again, you guessed it, old content is costing you customers.

• If your competitors all have fancy new sites and yours is 5 years old, then guess what. Yep, you’re right it’s costing you business. They’re going to go with the business that has invested in their website and looks like the market leaders.