5 reasons why Microsoft Ads could be great for your business

If you use Google Ads to market your business’ products and services then you’ll appreciate the desire to get cost-per-clicks as cheap as possible.  

Here at Pallant Digital, we recommend that our clients also consider supercharging their paid advertising budget by using Microsoft Ads (formerly Bing Ads). 

Here are our top 5 reasons why:

  • Average cost-per-click is much lower

    • This helps reduce the cost-per-acquisition or cost-per-conversion and maximise your return on investment.
  • Less competition

    • There’s less competition with Microsoft advertising because the majority of businesses are spending on the budget with Google. Less competition usually means a lower cost-per-click so your ad budget goes further
  • Business audience

    • A larger proportion of Bing users are B2B. (business to business)
  • Reach non-Google audience

    • Reach people that aren’t on Google. And as Bing search is “baked” into Windows 10 and used by Alexa, more and more people are using it for search
  • Bonus!

    • If you get started with us we can secure you £100 ad spend credit

If you want to learn more about the pros and cons of paid advertising for your business, we are here to help cut through the minefield and maximise your budget.

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