5 Tips to Make Your Facebook Business Page Look the Business

From 30th October 2019, Facebook will remove the verified grey tick from business pages. 

But what was it anyway and did you even notice it? Well, it was created to allow smaller businesses and brands prevent copycats, but in all honesty, no one really understood how it prevented this and it mostly wasn’t even recognised by your page followers. 

So, here’s our top 5 tips to make your business, look THE business:

  • Categories

    • help future clients find you in search by adding up to three categories that perfectly describe your line of work
  • Photo and cover

    • Make sure the profile photo is good quality and recognisable as your business – a logo is ideal
    • Video, video, video – if you have a brand video, use it here as it maximises engagement more than a static cover
  • Website address

    • Make sure you’ve added the link in Settings > Page Info – helps to drive website traffic
  • General contact details

    • Address (if you have a physical location) – telephone number – opening hours.
  • Get the word out

    • Turn on recommendations and encourage people to follow your page

Scratching your head, wondering where your ideal customers are online? Tried lots of things but still failing to get them to engage with you? Our workshop on 7th November will help you to identify the right marketing channels for your customers.

This overview of all the main online marketing channels will help you to understand which ones to use to focus time and budget on the right marketing activity.


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