A big yes to both. People will open and read an email that catches their eye with an engaging subject line – and they’ll keep opening them as long as you are providing value.
MailChimp, a popular email platform, has studied its customers’ campaigns and reported that the average open rate is over 20%, with an average click rate of over 2%. So good email marketing can be a cost effective way of reaching your customers.
Great emails come down to more than just good copy: include videos, GIFs and images to grab people’s attention and get those clicks. We always apply best practises to keep emails looking sharp and performing well, regardless of which device they’re viewed on.