Google aims to deliver the most relevant content to people when they search for something, so to be at the top, you have to be the most relevant website in the Google Index. There is a mystifying list of factors that Google uses to work this out, and we’ve been doing this long enough to know what most of them are. We also spend a lot of time working out what the new ones are, and what has become old hat and not worth doing.
We don’t claim to be able to achieve the unrealistic – we only promise to do one thing: make your website more relevant to your customers. In doing this, you will drive more relevant – and more qualified – traffic to your site.