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We hear this from a lot of business owners. You want to cut through the false promises and invest in SEO that will grow your business in the long term.
There are two ways to get people to your website, either you buy a click through Paid Ads or you earn a click through your content. In this way, SEO is a marketing investment, whereas Ads are a cost of sales, so you need to balance the two.
Investing in SEO means you’ll get more customers organically and spend less to buy them. Creating content that attracts customers takes time, but once it is established it will continue to work without further investment. Compare this to Paid Ads, where you get traffic while you’re paying for the ads, but when they stop, the traffic stops too.
It’s not just about being at the top, it’s about being relevant. The truth of how search engines work is that they want to deliver the most relevant content to each user, and as search becomes more personalised, the ‘tricks’ that used to game the system no longer work. To succeed, you need to be relevant and up to date.
Our SEO service has proven long term results and when combined with an effective Paid Ads strategy can be very effective in achieving long term growth.
Talk to our expert team and discuss how SEO can deliver long term growth for your business.