SEO – Search Engine Optimisation

Some are skeptical when it comes to SEO as they’ve thrown money at it in the past and seen no results. SEO isn’t a quick win, it’s not a one-time fix, it’s a long-term process of making your website relevant to visitors. When done correctly, it can have a lasting impact on your rankings, traffic and conversions.

No one can guarantee you’ll be #1 every time, not even Google, so we won’t lie to you just to win your business.

You can hack Google results to get to the top, but it won’t last and once Google updates you’ll be back to square one… so run away (fast) from anyone promising to make you #1 on Google. You can’t keep hacking your way to the top. There’s a better way.

Google’s aim is to deliver the most relevant content to people when they search for something, so to be at the top, you have to be the most relevant website in the Google Index. There is a mystifying list of factors that Google uses to work this out, and we’ve been doing this long enough to know what most of them are. We also spend a lot of time working out what the new ones are, and what has become old hat and not worth doing.

We don’t claim to be able to achieve the unrealistic – we only promise to do one thing: make your website more relevant to your customers. In doing this, you will drive more relevant – and more qualified – traffic to your site.

Traffic for traffic’s sake is wasteful; the goal is to get traffic that converts into sales. As much as we all want a big spike in the traffic graph from being the top hit, the real graph you want to see the spike in is your sales!

As part of a full digital marketing strategy, SEO plays a key part in placing your site at the top of the search engine results. So let’s work on getting you more of the business you want.

Book a free SEO audit with our teams in Chichester and Brighton, to see how you’re doing and how we can help you achieve real, measurable results.