You need to be making content to attract people to your website. A set of static web pages that you wrote 3 years ago just won’t cut it anymore. A great way to do this is by writing a blog, you might even have come here from our blog. However, writing a blog about how you ‘baked cupcakes in the office #friyay’ isn’t engaging your customers, you need to write about topics your customers want to know about, so unless your business makes cupcakes you need some fresh ideas!
Search engines are hungry for new content and if you feed them you will drive people to your website. Of course, you can pay people to come to your site using Paid Search, but you need the content for them to engage with when they get there. The proven methodology we employ is called Content Marketing.
We’re experts at using Content marketing to its full potential. There are 4 simple steps: