As part of the Agile Digital Marketing Plan we will have identified your persona groups, written content focused to each group and maybe even used paid search to drive visits. Now it is time for that content to do its work and turn that visitor into a Lead. We help maximise this conversion using Calls To Action, these are forms that visitors complete in order to get a content offer or to request a callback/ service offering.
This is the final and crucial stage of the whole process and it’s ultimately what we use to measure the success of the content marketing process. We can see what calls to action are performing well and what content drives the most conversions. We can use this to build on the next stage of the plan.
To see how you could be using calls to action to measure your success request a marketing review and we can see what the opportunities lie.