SEO has become a bit of a dirty word in the Web world. Shady practices and ‘hacking Google’ are all too common promises, that have little or no return. Spam emails with promises of ‘we make you business no.1 best on Google for low $ price’ have seemingly taken the expertise out this fabled “SEO”. But SEO isn’t a quick win, it’s not a one-time fix, it’s a long-term process of making your website relevant to visitors. You can hack Google results, but it won’t last and once Google updates you’ll be back to square one. Anyone who promises to make you no.1 is frankly, lying, you can’t keep hacking your way to the top.
How can I make my site No 1 on Google?
Google, as in the search engine part, that tiny white search bar on a blank page, is powered by 2 Billion lines of code and over 20,000 full-time developers working on it 365 days a year. Do you really think some shady operation in a bedroom somewhere can beat that kind of powerhouse?
No one can guarantee it will be no.1 every time, we won’t lie to you to win your business. What we will say is this; Google’s aim is to deliver the most relevant content to people when they search for something, so to be at the top you have to be the most relevant website in the Google Index. There is a mystifying list of factors that Google uses to work this out, and we’ve been doing this long enough to know what most of them are. We also spend a lot of time working out what the new ones are and what is now old hat and not worth doing.
We don’t claim to be able to achieve the unrealistic and we only promise to do one thing: make your website more relevant to your customers, and by making it more relevant we will drive more relevant and more qualified traffic to your site. You don’t just want ‘traffic’, you want traffic that converts into sales. As much as we all want a big spike in the traffic graph from being that top hit, the real graph you want to see the spike in is sales!
As part of a full Digital Marketing Strategy SEO plays an important part placing your site at the top of the search engines results. Book a marketing review today and we can show you how to integrate SEO with a Marketing Strategy that delivers measurable results.