Machine Learning can enable you to do a lot of cool things with data!
Let’s just be clear though Machine Learning isn’t actually ‘machines’ in the physical sense, it’s maths. Not as cool as the name suggests, but it has the potential to transform your business none the less. Machine Learning is what gives “computers the ability to learn without being explicitly programmed.”*
How does it work?
We use mathematical models to process data and make data-driven predictions or ‘decisions’ without needing to tell these models exactly what to do, or what we expect the outcomes to be. It means we can process data and ‘find’ the answers as we process the data. The more data we process the more decisions are made so in effect we can let the algorithms ‘learn’.
Why do I need it? And Why is everyone so excited about it?
Before Cloud Computing became as cost-effective as it is today only companies like Google and IBM could afford to process billions of lines of data over and over again. Now that big data processing power is open to pretty much any business, you can compete with any business and gain an edge over your competitors.
As always, there is a HUGE amount of technical language, acronyms and jargon to wade through when looking at what Machine Learning is, how it works and how you can use it. Luckily we’re already doing that and our team love it! Phew, now you can think about what the business use cases might be and we can help you turn your business needs into a machine learning models and build you an interface to look at the results.
If you have an exciting idea that you want to talk to us about we’d love to hear all about it, so get in touch.